Most Indonesian people already know Gado-gado. Are they know about Mixed vegetables with boiled eggs and peanut sauce? Food with “exotic” names are more expensive, that is fine dining. This guy (Dade Akbar) polished ordinary Indonesian food into fine dining quality, with some kind of boosts on the presentation.
Look at this “Kerupuk pakai sambal dan kecap”
“Deep fried kerupuk with chili paste, drizzled in sweet soy sauce”. You can see all the remaining polished food presentations here.